Wednesday, 18 October 2006

Google power!

Google has decided to go solar:
Google believes the sun eventually can deliver as much as 30 percent of the power at its 1-million-square-foot campus [in California].
Google blogged about the project:
This project will be the largest solar installation on any corporate campus in the U.S., and we think it's one of the largest on any corporate site in the world.

Google's VP of real estate is interestingly enough named David Radcliffe, no relation, I assume, to David Radcliff of the New Community Project. But he talks like he could be:
The anticipated savings from future energy bills should enable Google to recoup the solar project's costs in five to 10 years, estimated David Radcliffe, the company's vice president of real estate.

"We hope corporate America is paying attention. We want to see a lot of copycats" of this project, Radcliffe said.

This apparently was a long time coming for Google. According to apost from September 2005 on the company's blog, this is part of an ongoing worldwide effort by Google to bring environmental best practices to our offices and employees. Companies are finding that "going green" isn't just good for the earth but can lead to, say, superior design or healthier lifestyles.

Another part of this effort is
a cash incentive to employees who decide to purchase a fuel-efficient vehicle. The net result? I'm guessing that the Mountain View Googleplex has the highest concentration of Toyota Priuses in the Northern Hemisphere.

This reminds me of Xanterra, an environmentally responsible hospitality company that runs lodging services in state and national parks across the US. I just stayed in their lodge at Ohio's Hueston Woods state park, and in the room was a sustainability report, saying that they use Priuses as their company cars.

Hopefully this attention to the environment by large companies will spread even further. As Google's Radcliffe says, "We hope corporate America is paying attention. We want to see a lot of copycats." On the consumer end, I can say that I want to see this too, and will do my best to take my business to green companies.

Via NPR's Mixed Signals Blog

No comments:

Post a Comment